In recent news, marijuana has become a widely discussed topic. It is an industry that has come a long way in the past few years. Most of the Americans are pushing for federal legalization and they are succeeding at it. How marijuana is going to be received at music festivals is yet to be seen as we are still not sure whether it is going to be classified as a hard drug or whether it is going to be allowed just like alcohol. When you consider the impact of these decisions on the live events industry, it is clear that the future of music festivals depends on it.
If marijuana could get the same treatment that alcohol is accorded, it could help alleviate some costs s men and women using cannabis would go unbothered. Dispensaries could be up on site instead of treating it like harder drugs. Although all state where it has been legalized have the same consumption age of twenty one, music festivals have an age limit of eighteen and above. It could, however, be a reason for worry where alcohol is involved.
There is a lot to think about when it comes to the business aspect of legal marijuana. You might have gotten a clue from the comparisons with alcohol. Ordinary marketing stunts that other companies engage in like advertisements are now open to cannabis companies as the legalization continues to take place.
It remains to be seen whether marijuana will go down the same road. Most of the concerns have been directed to the marijuana companies and not the music festivals themselves. They seem to have no problem with letting the companies use them without thinking about it carefully. Music festivals may have to be more proactive in future. The most important requirement of the music festivals is to ensure that all the laws are followed and the interests of all the attendees are well taken care of. The orientation should not be any different to that of advertising associated with the sale and consumption of alcohol and tobacco. Marijuana is likely to go the same way and that is why music festivals need to stay up to date. Festivals in Canada are having a relatively easy time advocating for responsibility in this area, something that other music festivals may not be able to do.
If the regulations put in place are followed to the latter and the security buffed up a little bit, there would be no problem. By selling marijuana at music festivals, cannabis companies should be able to increase their profit margins and also reach a larger target market.